Promotional and Marketing Strategy

The Coca-cola bottling Indonesia is one of the producers and distributors of soft drinks in Indonesia. It produces and distributes, under license of the coca-cola company. One of the Product of coca-cola bottling Indonesia is FANTA.

Fanta was first introduced in Indonesia in 1973.

The Price of Fanta based on the packaging, for example is:

Can: Returnable glass bottle:

330 ml

Rp 3500,-

295 ml

Rp. 2.500,00
Pet:

500 ml

Rp 9000,-

place

To get the Fanta is very easy, because fanta can be found it the shop, market, supermarket, minimarket, and school canteen.

Promotion

Promotion of Fanta is many kinds media. For example print media and electronic. But I get example of electronic media (television).

Based on the picture, including of “pull” strategy, I think the strategy of fanta is good because, the promotion in electronic media for example television, it can make the consumer recognize fanta and make the consumer buy the product.

Try to imagine if the company use another strategy

If the fanta uses another strategy for example sponsoring an event, it will be more better, because besides the consumer will recognize fanta, they will get fanta. consequently will add the sales fanta.

Costumer segmentation and Costumer behavior

this is the picture of Fanta

Fanta was produced with many kinds packaging like this.

From on the packaging visible that the target market is teenagers aged 12-19 year especially senior high school. Because the packaging of Fanta more simple.

For example like this : 300ml

and

295 ml

From the advertisement the target market of Fanta is teenagers especially senior high school. this matter visible of advertisement like this :

“Fanta-paus” which explain about “hukum archimedes” with a group of woman with uniform junior high school sit in pool periphery. Then a boy with balloon in form of fish plunge the from the top and after woman drink fanta, in the eyes of their, boy with the fish balloon become a big whale, and from that scene in summing this up as the archimedes law explain that object mass smaller than water mass.

Like the picture “Fanta-Paus”

After drinking Fanta that three student say “Fanta cerianya terasa banget”, this word which is very signalized by fanta.

Other example of advertisement like this:

“Gerhana Matahari”, like the picture

from the two advertisement can concluded that target market from fanta is teenagers especially junior high school.

Target market from Fanta:

• sex : Female and Male

• Age : teenagers especially age 12-19 years

• Place of living : City

summarize

Fanta become soft drink that is choosen by consumers especially teenagers because besides that Fanta is soft drink with bold fruit taste and strongly carbonations, Advertisement from Fanta can become the inspiration for student to make to learn.

opinion

I think packaging from Fanta make different, because for increase selling and more simple to consume. Beside that from explainable advertisement that fanta is soft drink that is choosen by consumers especially teenagers, especially junior high school. Because Advertisement from Fanta can become the inspiration for student to make to learn

Product and Price of Fanta

Fanta is one of the product from Coca Cola.

Purpose
Discuss why Fanta product is very like by consumers especially teenagers

FANTA


nutrition fact
Size :200 ml
Per Serving :1 Bottle
Ammount Per Serving :
Calories :120 kkal
Total Fat :0 g (% Daily Value
Carbohydrate :31 g (% Daily Value
Sugar :30 g
Protein: 0 g (% Daily Value*)

* Percent Daily Values are based on a 2,000 calorie diet

Fanta was first introduced in Germany in 1940, but in Indonesia, Fanta was introduced in 1973.

This is innovations from Fanta:

Fanta was produced with many kinds flavour this is strawberry, fruitpunch, creamy, apple, orange, grape.

Fanta was produced with many kinds packaging

Can: 250 ml, 300 ml

Returnable glass bottle: 200 ml, 200ml, 295 ml, 1000 ml
Pet: 500 ml, 1500 ml Fanta make different packaging, because for increase selling.

Fanta was distributed in 188 countries around the world with teenagers aged 12-19 being the largest number of its consumers.

The Different about Fanta product from others fruit soft drink is Fanta is produced with the bright color and strongly carbonations better than others fruit soft drink that is not carbonated.

Fanta is one of the product fruit soft drink with carbonation, other that fruit soft drink that is not carbonated.

So, I think Fanta become soft drink that is choosen by consumers especially teenagers because Fanta is soft drink with bold fruit taste and strongly carbonations.

company profile

coca-cola

Coca cola Botling Indonesia is one of the leading manufactures and distributors of soft drinks in Indonesia. Coca cola company manufactures and distributes coca cola products to over 400.000 outlets through more than 120 sales centres.

Coca cola botling Indonesia is a trade name and is made up of joint venture company formed by local companies, owned by independent businessmen. Production of coca-cola products first started in Indonesia in 1932 at one production plant located in Jakarta.

product from this company

1. Coca cola
2. Diet coke
3. Sprite
4. Fanta
5. Freastea
6. Ades
7. A & W
8. Powerade Isotonik
9. Freastea Frutcy
10. Freastea Green
11. ExtraJoss Strike

My Opinion about Coca Cola :

I think Coca Cola company is one of the producers soft drinks in Indonesia. Product from Coca Cola company more like people, although many other soft drinks. Coca cola more like people because many variant and taste. many people believe that product from Coca Cola company can give satisfy the customer.