Promotional and Marketing Strategy

The Coca-cola bottling Indonesia is one of the producers and distributors of soft drinks in Indonesia. It produces and distributes, under license of the coca-cola company. One of the Product of coca-cola bottling Indonesia is FANTA.

Fanta was first introduced in Indonesia in 1973.

The Price of Fanta based on the packaging, for example is:

Can: Returnable glass bottle:

330 ml

Rp 3500,-

295 ml

Rp. 2.500,00
Pet:

500 ml

Rp 9000,-

place

To get the Fanta is very easy, because fanta can be found it the shop, market, supermarket, minimarket, and school canteen.

Promotion

Promotion of Fanta is many kinds media. For example print media and electronic. But I get example of electronic media (television).

Based on the picture, including of “pull” strategy, I think the strategy of fanta is good because, the promotion in electronic media for example television, it can make the consumer recognize fanta and make the consumer buy the product.

Try to imagine if the company use another strategy

If the fanta uses another strategy for example sponsoring an event, it will be more better, because besides the consumer will recognize fanta, they will get fanta. consequently will add the sales fanta.