Costumer segmentation and Costumer behavior

this is the picture of Fanta

Fanta was produced with many kinds packaging like this.

From on the packaging visible that the target market is teenagers aged 12-19 year especially senior high school. Because the packaging of Fanta more simple.

For example like this : 300ml

and

295 ml

From the advertisement the target market of Fanta is teenagers especially senior high school. this matter visible of advertisement like this :

“Fanta-paus” which explain about “hukum archimedes” with a group of woman with uniform junior high school sit in pool periphery. Then a boy with balloon in form of fish plunge the from the top and after woman drink fanta, in the eyes of their, boy with the fish balloon become a big whale, and from that scene in summing this up as the archimedes law explain that object mass smaller than water mass.

Like the picture “Fanta-Paus”

After drinking Fanta that three student say “Fanta cerianya terasa banget”, this word which is very signalized by fanta.

Other example of advertisement like this:

“Gerhana Matahari”, like the picture

from the two advertisement can concluded that target market from fanta is teenagers especially junior high school.

Target market from Fanta:

• sex : Female and Male

• Age : teenagers especially age 12-19 years

• Place of living : City

summarize

Fanta become soft drink that is choosen by consumers especially teenagers because besides that Fanta is soft drink with bold fruit taste and strongly carbonations, Advertisement from Fanta can become the inspiration for student to make to learn.

opinion

I think packaging from Fanta make different, because for increase selling and more simple to consume. Beside that from explainable advertisement that fanta is soft drink that is choosen by consumers especially teenagers, especially junior high school. Because Advertisement from Fanta can become the inspiration for student to make to learn